A Novel Model for Quality Evaluation of E-Commerce Websites

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Mubashra Qadir
Muhammad Majid Mahmood Bagram
Nabeel Asghar
Shahid Farid


There are different kinds of websites including E-learning, informational, Databases and business oriented etc. Web based and E-commerce are interrelated to each other. Information and communication technology ICT are becoming more powerful in economic sector as they have globalized world’s business. Online market shows its importance to both academia and business circles. There are not only advantages but some serious challenges for organization and consumers as well. Hacking, theft and lack of quality measurement are major issues for E-commerce as most of the websites are developed using ad-hoc approaches. A novel approach towards quality evaluation method is an objective for this research. For E-commerce (B2B) websites there is a deficiency in rigorous approach for quality evaluation model as most of the quality models are based on customization of ISO 9126. Methodology for proposed model is ‘mixed-mode’ comprising of survey’s, interviews and experts views. Data collected from these modes is analyzed by using MS-excel and SPSS. Proposed quality model is beneficial for business community. Outcomes of this research will be helpful in E-business to strengthen competition and increase financial performance. Existing literature supply does not have commonly agree-upon standards. So this model will be helpful in evaluation, identification of strengths and weakness of E-commerce websites.

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Author Biographies

Muhammad Majid Mahmood Bagram, Department of Business Administration, Allama Iqbal Open University, Islamabad, Pakistan

Dr. Muhammad Majid Mahmood Bagram has 28+ years of diversified experience with prestigious national and international organizations particularly in the area of soft skills. PhD in the discipline of Management Sciences; qualified one-year Training of Trainers Program organized jointly by the Lahore University of Management Sciences, Pakistan and McGill University, Canada; Live Morning Shows; YouTube Channel “Happiness”; and also served as Member Academic Board of the Commonwealth of Learning, Canada. He has participated in number of national and international conferences & seminars in Pakistan, India, China and United States of America. At present, he is serving as Associate Professor, Department of Business Administration, Allama Iqbal Open University, Islamabad, Pakistan.

Shahid Farid, Department of Computer Science, Bahauddin Zakariya University, Multan.

Assistant Professor, Department of Computer Science, Bahauddin Zakariya University, Multan.

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